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Jonathan Markham, the CEO and founder of Athletes Vision, started the brand in 2022 with a mission to empower others to stay focused on their purpose and goals. Driven by his own experiences overcoming obstacles, he envisioned Athletes Vision as more than just a clothing line it's dedication, and belief in one's own path.

Jonathan focused on reaching young people, distributing his clothing to high schools. He wanted to create a brand that young athletes and students could connect with, especially those who, like him, might face setbacks on their journey. Athletes Vision stands for pushing through, even when the path isn't easy, and it speaks to anyone striving toward a dream, whether in sports or other fields.

Jonathan is now dedicated to expanding Athletes Vision, reaching a broader audience and cementing the brand's message in the community. His vision is to inspire everyone to stay grounded in their purpose, keep their goals in sight, and in approach life.